The Ontario Mortgage Insight (OMI)
Report from Teranet is a powerful report that provides you with statistical
information as it relates to sales mortgages and home equity, according to
location and transactions. Many financial institutions and lenders are
leveraging this insight to analyze the market, the competition and to gain that
competitive edge.
Using the OMI you can measure your
outcomes against those of your competitors. You can review data as it relates
to equity and mortgage refinances – by institution, area and date. You can
track performance in different neighbourhoods and regions and identify markets
to target. With this insight you can better understand and manage risk to know
where and when to develop new business and ramp up your marketing initiatives.
How? It can be difficult to know
at any given time where your marketing dollars are best spent. For starters,
you can measure the market penetration of your mortgage products and assess the
value in enhancing initiatives. Identifying hot markets quickly makes you more
agile and puts you in a position to be able to develop profitable campaigns.
Assessing your marketing initiatives regionally allows you to quickly identify
local competitors that may be gaining strength, thereby giving you the
opportunity to optimize your campaigns accordingly.
You can review and assess an
abundance of both market trend data and monitoring data. What does this mean to
you? To put it simply, market trend data includes: the number and value of
sales or transfers in a particular area, the number and value of mortgages
including charges, discharges and transfers, as well as home equity on
properties and turnover rates. Monitoring data includes: estimates of market
penetration, mortgages, equity and switches in properties between all monitored
institutions. These are two powerful sets of data that result in faster and
more effective decision making capability.
Now let’s talk risk. OMI reports
are an incredible tool for risk management. By measuring your activities
against the competition, analyzing lending performance in different regions,
you can actually customize your lending practices according to geographical
risk exposure. You can measure your activity against your competitors, better
understand your geographical market share and more…
The Ontario Mortgage Insight
Report has proven to be an invaluable tool to financial institutions of all
shapes and sizes, from the big banks all the way down to local credit unions, finance
companies and even private mortgage investment corporations. The more informed
you are about markets, the more equipped you are to react to changes resulting
in less risk and greater profitability.
For more information about OMI
please contact Ryan Poyntz (ryan.poyntz@teranet.ca) or call 1.855.787.8439.