Rate wars have been something
that the banks are constantly engaged in. The mortgage market is a fierce and
competitive environment and one lender promoting even a slightly lower rate
than the others can lead to them snatching up market share until they cannot
sustain the promotion any more, or until another lender comes up with something
more comparable and competitive.
As you know, in January the BOC
began again cutting already historically low interest rates. While many banks
followed suit, announcing reductions in their interest rates, one credit union
has stepped up to the plate, and is now poised to capture some market share.
According to a recent article
in the Mortgage Brokers News “Credit
Union Enters the Rate War,” Ontario’s largest credit union, Meridian Credit
Union announced that they would be lowering their year fixed mortgage rate. Not
only did they lower it, but they lowered it down to 2.99%, which is a rate
comparable to that being offered by the big 5 Canadian banks.
Meridian really did see an
opportunity and seized the moment because, as the Mortgage Brokers News article points out, in the past, when the BOC
would announce a .25% rate drop, the banks would follow suit and drop their
prime lending rate by .25%.
In this instance, on Jan 21,
2015, the BOC dropped the national interest rate by .25%, however many of the
banks only reduced their prime lending rate by .15%. What this did was create
space for a B lender to step in and compete on price – which Meridian has been
smart enough to do.
It will be interesting to see
in next month’s Teranet National Bank House Price Index if the cut to interest
rate has had any effect on the Canadian housing market. Some, including the
IMF, have indicated that the Canadian housing market is headed for a cool down.
Meanwhile other major publications have written on the subject of Canadians carrying
record levels of personal debt which could lead to economic problems in the
future. Does the BOC further dropping interest rates help to resolve some of
these challenges?
Whatever the BOC’s underlying
reason for the rate drop, it is nice to see that the indirect side effect was a
leveling of the playing field to give some B lenders a chance to compete for
some of that tasty A customer pie.
For more about how Purview For
Lenders can help you garner a bigger piece of that customer pie, or for more on
recent Canadian market numbers, please contact us today by calling 1.855.787.8439.